Arabian Adventures appoints UK market manager to support UAE travel demand
London, UK, 9th March 2023: Arabian Adventures, the UAE’s leading destination management company (DMC) and part of the Emirates Group, is announcing the appointment of its first dedicated market representative for the company to be based in the UK, as travel demand from the country to the UAE continues to rise.
The UK has consistently featured as one of the top five source markets for travel to Dubai, including within Dubai Tourism’s latest ‘Tourism Performance Report’ for January – December 2022. The UK remains a top source market for Arabian Adventures in its capacity as a DMC – offering end-to-end destination services to international travel trade partners – as well as its award-winning Dubai desert safari and UAE city tour offerings, cruise handling and events services.
To aid in its ambitious growth plans, Adam El-Masri has been appointed as Arabian Adventures’ new Market Manager – UK. With in-depth destination knowledge of both markets, Adam is moving back to the UK after a decade’s worth of experience in business development for prominent hotel groups in the UAE, managing extensive, country-wide property portfolios.
Alaa AlKhatib, Vice President of Destination Management at the dnata Travel Group, commented: “We’ll be pleased to welcome Adam and to see him contribute to the continued growth of our award-winning Dubai-based DMC in the UK. There are huge opportunities for all package holiday operators to utilise the on-the-ground knowledge and networks that both Arabian Adventures – and its sister company, Destination Asia – offer, to create attractive and unforgettable holiday experiences for their customers. Adam will aid Arabian Adventures in strengthening its position as the UAE DMC of choice for UK clients.”
The new role will focus on business development, engaging with the company’s long-standing, successful travel trade partnerships across the UK, including across the luxury, golf, and sport spectator segments. Adam will also assist the Arabian Adventures global team based in Dubai with adapting to evolving local trends, driving operational efficiencies, and delivering best-in-class services to UK customers.
The expansion of its global team is part of Arabian Adventures’ focus in 2023 to enhance its product and service offering to further develop the UAE’s position as an attractive destination for global travellers. The company aims to emphasise its appeal as more than just a beach destination – highlighting its desert and mountain attractions, cityscapes, and beyond, to encourage more and longer stays.
Adam will also support in Arabian Adventures’ development of multi-centre travel options across the Middle East. Its team is looking towards launching operations in growing tourist hotspots across the region, including Oman and Saudi Arabia.
To find out more on Arabian Adventures’ DMC operation, and in-destination desert safaris, private tours and other experiences, please access: www.arabian-adventures.com/travel-trade. Meanwhile, for all Arabian Adventures B2B enquiries, please contact: AATradePartners@emirates.com.