Arabian Adventures launches ‘price match guarantee’ for trade partners booking UAE hotels across major global markets

Dubai, UAE, 16^th April 2025: Arabian Adventures, the UAE’s leading destination management company (DMC), tour and safari operator, part of the Emirates Group, has launched a ‘price match guarantee’* for its trade partners across major global markets, aiming to ensure the most competitive rates across its portfolio of over 500 contracted hotels in the UAE.

The DMC’s new price match initiative is now available for trade partners in Australia, New Zealand, Europe, North America and LATAM – destinations representing increased demand for travel to the UAE. Its team notes a significant shift in recent years from these markets, from travel to Dubai as a stopover, to a focus on the UAE as a standalone leisure travel destination.

As demand continues to rise, in 2025 so far both city and beach stays are trending through Arabian Adventures across the UAE’s world-class hotel portfolio. For travellers from Europe, this includes luxury stays on the beach or in vibrant areas such as Dubai Marina. Requests for lifestyle expriences including with a focus on wellness, fine dining, and sporting events are also popular from this market. Arabian Adventures’ experts recently developed new products and partnerships to cater to this growing demand.

For travellers from North America and LATAM, Downtown Dubai remains particuarly popular for hotel stays due to its proximity to the city’s top landmarks, with cultural attractions in-trend across both Dubai and Abu Dhabi. Meanwhile, almost all bookings from travellers from Australia and New Zealand typically include one of Arabian Adventures’ desert experiences.

Anabela Radosevic, Manager Sales & Services at Arabian Adventures, commented: “Arabian Adventures’ price match guarantee ensures trade partners from across some of the busiest markets for travel to the UAE can secure best hotel pricing through our agents. If a better deal is found through a competitor, we’ll match it. We’re committed to helping our partners stay competitive with top rates, access to our innovative experiences, and excellent service delivery; as we aim to provide speed to market, ease of booking, and quality support.”

In 2024, Arabian Adventures launched a range of new products, tailored to rising demand from global markets for unique and unforgettable lifestyle, desert, city, and sporting experiences in the UAE, including:

• The Fort – Lisaili, a dining and entertainment destination featuring bars, activities, and more for a customisable, accessible Dubai desert experience on the city’s outskirts;
• The Veuve Clicquot Desert Experience by Arabian Adventures, a premium, private dining experience in partnership with Veuve Clicquot in the heart of the Dubai desert;
• Exclusive spectator sports packages to experience the best of the UAE’s upcoming events including the Dubai World Cup in April, and the Formula 1 Abu Dhabi Grand Prix in December;
• City experiences, including shared or private city tours, and bookings for major UAE attractions with bundle savings using ‘The Adventure Pass’.

For international travel trade partners, special B2B prices are available for all experiences. Bookings can be made through Arabian Adventures’ dedicated business development managers or reservations team, at AATradePartners@emirates.com or on the Arabian Adventures B2B booking portal, at www.leisureatemirates.com/aab2b.

*Terms and conditions apply.